Introducing…The NEW Sony MASTER Series!

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Introducing…The NEW Sony MASTER Series!
Reality Mastered

“MASTER Series” is the name given to the top-end model series that carries Sony’s unique, X1 Ultimate high-quality image processor and panel control technology, delivering exquisite picture quality worthy of recommendation by professionals.


Only models that clear stringent internal evaluation are given the “MASTER Series” name, and are differentiated from any other models.

MASTER Series A9F…A masterclass in contrast.
The A9F OLED is available in 55″ and 65″ sizes and features Sony’s minimal distraction design popularized in the A1E series. The user sees only picture with no speakers and only a tiny bezel visible.

Its X1 Ultimate processor intelligently enhances brightness, detail, motion and color to display the best OLED picture quality available.

few of the A9F’s features:
Pixel Contrast Booster –OLED sets have historically struggled to maintain proper color and contrast at high brightness levels. Not anymore! The X1 Ultimate Picture processor provides enhanced color and contrast in high luminance scenes. Scenes take on a 3 dimensional quality with more fine detail and more vivid color.
Acoustic Surface Audio+ speaker system – The A9F uses 3 hidden transducers and 2 subwoofers to produce superb sound that emanates from the screen itself. The transducers vibrate the screen glass so the location of sounds match the on screen action.
TV Center Speaker Mode –Speaker inputs allow the use of the A9F’s speaker system as the center channel in a full surround sound installation. Properly positioning the center channel information on screen is immediately noticeable and offers a big sound quality improvement.
Netflix Calibrated Mode –With this new mode, the menu setting effectively takes picture information that might be used in a grading suite with a professional reference monitor, and applies it to the display of the program, with the goal of allowing Netflix viewers to get accurate color and contrast, including when they are viewing content in 4K resolution or high dynamic range (HDR).


MASTER Series Z9F…A masterpiece in realism.
The Z9F LCD is available in both 65″ and 75″ sizes. The high brightness capabilities of this model makes it a great choice for clients who do not have full control over ambient lighting in their viewing area.Previous generations of LCD TVs have suffered from narrow viewing angles….not anymore.

The Z9F incorporates:
X-Wide Angle – By increasing the usable viewing angle Sony makes watching TV from the sidelines as satisfying as being front and center. Colors stay accurate and light levels consistent no matter where you sit.

X-Motion Clarity – Moving images are precisely controlled to eliminate blur while retaining full image brightness with no “soap opera effect”

Netflix Calibrated Mode – This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

Designed to match the HT-Z9F soundbar – The HT-Z9F brings a Dolby Atmos surround sound experience to your client in a slim single unit with subwoofer. Designed to neatly into the Z9F’s stand this soundbar packs a powerful punch in a neat, clean and easy to install package.


CLICK HERE to Learn More About the New Master Series